by Victoria Bourne
Leveraging the power of Instagram, Savannah, Georgia-native Liza Pruitt founded an art collective in late 2018 to introduce emerging artists to an audience of millennial collectors, corporate clients and interior designers, connecting them to art readily accessible in price and conveniently available online.
When did you start collecting art?
It probably really started when my husband and I bought our first home, which was about seven years ago. That was very important to me, to collect and put art on the walls. I think art tells a story; it can make a home. So, if I saw something that I liked, that spoke to me, if I loved it, I bought it and I found a place.
Tell us about your first pieces:
They’re two artists in Charleston, South Carolina. One piece is by Blakely Little, a marsh scene that hangs over our bed that’s like light blues and greens, and then the other piece is very vibrant colors. It’s sketches of two women (called) Ladies in Conversation by Raven Roxanne. And both were purchased directly online. So that’s where this whole idea came from, essentially.
What’s your role as an art consultant?
I’m a guiding hand. Every client has different needs, but I guide them in the right direction. So, they can tell me what their interests are, the colors they like, or dislike and maybe what size they’re looking for. I’ll look within my collective, but I’m also keeping my eye out for what’s new and fresh. I do the leg work and present to the client what I think would be the best fit.
Why do you think art collecting can be so intimidating?
A lot of people think, “Oh gosh, you know, I go into a gallery, I don’t see a price tag, I can’t afford it.” My goal was to create a platform, a collective, to introduce the same talent, but emerging artists, who are trying to get their name out there. So, it is a more accessible price tag. For instance, the collective ranges from $50 (to the most) expensive thing you’ll see … around $3,500 – but that’s a huge piece.
The business is not entirely an Instagram affair. What is the value of your pop-ups?
Meeting with somebody face-to-face just has a bigger impact.
The collective appears to be all-female – was that intentional?
I am open to any and all artists, it just happens at this time to be all female. I have a male (artist) creating pieces for me right now that we’re gonna launch in the spring.
What are you looking for in an artist?
I want to be able to share unique stories. And I try to make sure that everybody stands out in their own way. I’m trying not to do all abstract or all in this one color. So, it’s price point, it’s also their accessibility. And at the end of the day, relationships – being able to also connect with the artist.
On your website you talk about connecting people with art that speaks their language. How do you translate that?
Sometimes it’s just easier to talk it out. I’ll hop on a call. Photos help tremendously. They can take a photo of their space and send that to me. It gives me an idea of their style – if they’re looking for something that’s moodier in colors or if they’ve got a bright pink couch, maybe they’re somebody that likes color.
Is it possible to fall out of love with a piece of art?
I think our tastes and our styles do change and they do evolve; that’s just human nature. And that’s OK. In my home, I’ve moved things around. I mean, you’re going to change the fabric on your couch eventually and it’s just, you know, your tastes evolved.
Interview condensed and edited for space.